ABOUT THE SALON

Extensions, adventure and blondes.. oh my! That probably sums up our girl Alisa. She is fierce, fashionable, fabulous and she needs little introduction that she is our most experienced Master Stylist at SALON 728 WEST. She is KNOWN for her multi tonal blondes and her amazing finishing skills. She is in charge of all creative for our salon from design, interior, retail, product reviews etc etc. She is certified in Bellami extensions, customized wefts, k-tips and tape-Ins. Chances are if you’ve seen an amazing Blonde Hair color around town it’s from her chair. Advanced color, balayage and foil techniques as well beautiful blowouts are her common clientele. Proud mamma to her kiddos Mia & Joey, and literally one of the trendiest ladies we have ever met.

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Want good hair AND to be entertained?? Look no further than our goddess of the red locks Amelia. She is talented beyond the words we can convey in this bio. One of our Master Stylists and make-up artists, she is artistic, fashionable, funny and charming! She is motivated by love of aesthetic improvement & desire for clientele satisfaction…. also kitty cats – meow 🙂 The girl can SING, she can play guitar and her make-up applications could be displayed as fine art in the Louvre!! Not to mention what she can do with your hair. Specializing in REDS, graduated forms of cutting and balayage. She can bring your hair and soul back to LIFE!

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From Florida to New York, Milan and all around, please meet Raul!  This well-traveled gem joins Salon 728 West in 2021. A graduate of the Toni & Guy Hairdressing Academy, Raul also received his training at the iconic Juan Juan salon in Beverly Hills, where he assisted and trained under the industry’s top hairdressers.  Versatility, personality, the custom color, and cut is what Raul believes is key to a fresh, sexy, sophisticated, and flattering look.

Glamorous, voluminous, luxurious hair is what you’ll get!!

Check him out on IG @raulareizagahair

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Meet our sweet Madison. She has been training for years under numerous talented stylists including the educators of Masters of Balyage. She is constantly finding ways to improve her craft and always enhance her client experience. She specializes in hair coloring with a special influence on blondes and fantasy color, cutting styles, hair treatments, hair extensions, waxing, eyebrow tinting and more!

Book your appointment today with Madison!

Check her out on IG @hairbymadisonthames

Book with Madison

Looking for that lady that makes everyone feel like family?? That’s our lovely Shannon!

Her creative mind and dedication to creating a fun atmosphere brings great energy into the salon from the moment you walk in! Originally from Michigan, but luck brought her and her son AJ to Florida in 2017. She joined our team in July 2021 and we are thrilled! With over 20+ years’ experience in retail sales and operations she runs the show here!  From scheduling to inventory, and everything in between she is passionate to help find solutions for any task! Let’s face it…. she’s just an all-around great person and the MOST genuine listener, she makes everyone feel like her #1 priority.  Want to chat her up about something outside of the salon?? She’s a total book lover reading everything from Nicholas Sparks to James Patterson! Say hello to our Salon Coordinator Shannon Smith!

Ambition is a dream with a V8 engine and this girl is ready to GO!!! Meet Chelsea, our salon apprentice. She may be a rookie stylists, but she learns FAST! A total passion for creativity and the arts she has her hands in it all!! She is currently attending Cosmetology school with a June 2022 graduation date and we are thrilled for her!

Check her out on IG @Chelseahstylez