Welcome to SALON 728 WEST, formerly known as Industry Salon in Ormond Beach, FL.

We are an up-scale salon uniquely positioned to meet all your beauty needs. Our hair and make-up experts are here to provide you with a memorable beauty experience. Located in the Tymber Creek Shopping plaza next to KizCoco Spa & Nails. Love is in the hair! We can not wait to meet you!

Meet the Team

Alisa Perrotta

Extensions, adventure and blondes.. oh my! That probably sums up our girl Alisa. She is fierce, fashionable, fabulous and she needs little introduction that she is our most experienced Master Stylist at SALON 728 WEST. She is KNOWN for her multi tonal blondes and her amazing finishing skills. She is in charge of all creative for our salon from design, interior, retail, product reviews etc etc. She is certified in Bellami extensions, customized wefts, k-tips and tape-Ins. Chances are if you’ve seen an amazing Blonde Hair color around town it’s from her chair. Advanced color, balayage and foil techniques as well beautiful blowouts are her common clientele. Proud mamma to her kiddos Mia & Joey, and literally one of the trendiest ladies we have ever met.

Ana Parsells

Ana is one of our Master Stylists here at SALON 728 WEST with over 20 years of experience. She started her career working at Dillard’s Salon, then began to advanced her career by becoming a salon educator for Bumble and Bumble while also becoming certified by Redken, Aveda, Wella and Schwarzkopf Professional color lines. Super impressive and we are proud of all of her accomplishments. Hair has always been her passion and you can see that with every beautiful transformation that walks out of our salon. Follow her on Instagram at ana.parsells to see some of her highlighted work.

Amelia Carman

Want good hair AND to be entertained?? Look no further than our goddess of the red locks Amelia. She is talented beyond the words we can convey in this bio. One of our Master Stylists and make-up artists, she is artistic, fashionable, funny and charming! She is motivated by love of aesthetic improvement & desire for clientele satisfaction…. also kitty cats – meow 🙂 The girl can SING, she can play guitar and her make-up applications could be displayed as fine art in the Louvre!! Not to mention what she can do with your hair. Specializing in REDS, graduated forms of cutting and balayage. She can bring your hair and soul back to LIFE!

Jessica Struthers

Looking for that WOW factor? Sultry, sassy and sexy? That’s our lil Jess. One of our Senior stylists specializing in highlighting, balayage trends and extensions. A true fairy duster of color and magic. Not to mention an incredible make-up artist. She is certified by Bellami Professional Hair Extensions and Cinderella hair. K-tip extensions & sew ins are her specialty. She can give you that volume girl! She loves having clients see the fun of vibrant and exciting color combinations while adding length and body. She also has a slight obsession with Frenchie Bulldogs and glitter, but we love her just the way she is.

Bianca Myara

Looking for that lady that makes everyone who sits in her chair feel like family?? That’s our lovely Bianca. One of our Senior Stylists, Bi-lingual stylists (Spanish & English), BELLAMI Extension stylists, Custom Wig Stylists, Balayage Stylists, UpDo stylists, Wedding prepping and make-up application Stylists….. just an all around great person and the MOST genuine listener to all her clients. She makes everyone feel like her #1 priority. She focuses on making every single detail a polished, fresh masterpiece. She has been at SALON 728 WEST for over 6 years now.

Kara Kramer

Kara is one of our newest Junior stylists, but not new to hair! She’s a Tennessee native who originally studied photography in Nashville before fueling her creativity from photos to hair. She loves FANTASY colors, (yeah we said it). Also a huge Star Wars buff and Disney fan she loves to create! Animal lover! She’s caring and compassionate to all of her clients needs. She specializes in blonding and those fun colors you can check out on her IG page @radical_styles_

Chelsea Paterson

Bio coming soon.

Amanda Hayes

Well, we think it’s time you met our owner Amanda.
She is an expert financial adviser by trade since 2006. She encourages individuals and business owners to embrace their passions, while helping them realize their financial dreams.
As another adventure along the way, she founded Industry Salon in 2013. Then rebranded and reinvigorated it to SALON 728 WEST in 2020 to keep up with growing demand/changes.
Constantly on the go, she keeps Salon 728 West centered by crafting one thing first, the experience. The experience for the clients and the staff. She goes the extra mile to pay attention to the details that matter.
It’s all about delivering results and fostering relationships that drive productivity. A true leader that’s passionate about everyones success. Please meet our boss lady Amanda K Hayes and enjoy SALON 728 WEST!!


I always get many compliments about my hair after she cuts and/or highlights it. She’s very knowledgeable about hair and has helped my hair look even better than before. She’s awesome!

Pam K.

STYLIST – Alisa Perrotta

Ana has cut my hair for years and she is always pleasant, uplifting and sweet. She takes time and is very thorough and does a wonderful job every time. I trust her!

Susan C

STYLIST – Ana Parsells

I love my hair!!!! I hate going to a salon because I feel like I never leave happy. Kara did an amazing job and gave me exactly what I wanted.

Roianna M

STYLIST – Kara Kramer

Always love Chelsea and her talent! She always makes my hair look better than I envision!

Lyndsey A

STYLIST – Chelsea MacIver

She is a breath of fresh air & a ray of sunshine! She always does a wonderful job.

Kathleen N

STYLIST – Marineth Dice

My whole life I’ve struggling w my self esteem. Jess has really helped me feel more comfortable in my skin. She is able to execute the vision I have difficulty putting into words. Each time, Jess goes above and beyond to ensure a great experience.

Lindsey B

STYLIST – Jessica Struthers

Great salon, the entire place is friendly and inviting. I have searched high and low for an amazing expert for blonde hair and Bianca NEVER disappoints. She’s done my wedding, my touch ups and even my extensions and it’s been a 10/10 every time!

Megan T

STYLIST – Bianca Myara

Amelia is awesome! She can cut any style, any length and has the artistic viewpoint to be able to see what fits the individual best. Love her!

Tamara W

STYLIST – Amelia Carman