Welcome to SALON 728 WEST in Ormond Beach, FL.

We are an up-scale salon uniquely positioned to meet all your beauty needs. Our hair and make-up experts are here to provide you with a memorable beauty experience. Located in the Tymber Creek Shopping plaza next to KizCoco Spa & Nails. Love is in the hair! We can not wait to meet you!

Meet the Team

Alisa Perrotta

Extensions, adventure and blondes.. oh my! That probably sums up our girl Alisa. She is fierce, fashionable, fabulous and she needs little introduction that she is our most experienced Master Stylist at SALON 728 WEST. She is KNOWN for her multi tonal blondes and her amazing finishing skills. She is in charge of all creative for our salon from design, interior, retail, product reviews etc etc. She is certified in Bellami extensions, customized wefts, k-tips and tape-Ins. Chances are if you’ve seen an amazing Blonde Hair color around town it’s from her chair. Advanced color, balayage and foil techniques as well beautiful blowouts are her common clientele. Proud mamma to her kiddos Mia & Joey, and literally one of the trendiest ladies we have ever met.

Amelia Carman

Want good hair AND to be entertained?? Look no further than our goddess of the red locks Amelia. She is talented beyond the words we can convey in this bio. One of our Master Stylists and make-up artists, she is artistic, fashionable, funny and charming! She is motivated by love of aesthetic improvement & desire for clientele satisfaction…. also kitty cats – meow 🙂 The girl can SING, she can play guitar and her make-up applications could be displayed as fine art in the Louvre!! Not to mention what she can do with your hair. Specializing in REDS, graduated forms of cutting and balayage. She can bring your hair and soul back to LIFE!

Jessica Struthers

Looking for that WOW factor? Sultry, sassy and sexy? That’s our lil Jess. One of our Senior stylists specializing in highlighting, balayage trends and extensions. A true fairy duster of color and magic. Not to mention an incredible make-up artist. She is certified by Bellami Professional Hair Extensions and Cinderella hair. K-tip extensions & sew ins are her specialty. She can give you that volume girl! She loves having clients see the fun of vibrant and exciting color combinations while adding length and body. She also has a slight obsession with Frenchie Bulldogs and glitter, but we love her just the way she is.

Raul Areizaga

From Florida to New York, Milan and all around, please meet Raul!  This well-traveled gem joins Salon 728 West in 2021. A graduate of the Toni & Guy Hairdressing Academy, Raul also received his training at the iconic Juan Juan salon in Beverly Hills, where he assisted and trained under the industry’s top hairdressers.  Versatility, personality, the custom color, and cut is what Raul believes is key to a fresh, sexy, sophisticated, and flattering look.

Glamorous, voluminous, luxurious hair is what you’ll get!!

Check him out on IG @raulareizagahair

Jaye Rodriguez

Transplanted from Massachusetts to Florida Jaye’s cosmetology journey started in 2011. She brings an eye for art and beauty to our team. She says once she discovered the artistic side of coloring is when she fell in love with this industry. Her specialties range from hand crafted crochet and box braids to balayage, precision haircuts, custom colors and everything in between! She is also certified in all types of hair extensions, smoothing treatments, and ethic hair. We are so happy to welcome her to our salon family! Follow her at @jayelafox on Instagram.
Se habla Espanol

Daniel James

Meet Master Stylist Daniel James. Florida born and raised, doing hair since he was just 16yrs old! Stylist, educator, philanthropist…. He’s constantly absorbing education to perfect his craft. Certified Redken master colorist, educator for Aveda, advanced cutting techniques and razor cuts. He specializes in blonding and highlighting.
In his free time he amazes with special effects makeup for events like Halloween Horror Nights at Universal Studios.
Daniel loves to give back, donating his time for haircuts for the homeless or makeover contests.

Madison Thames

Meet our sweet Madison. She has been training for years under numerous talented stylists including the educators of Masters of Balyage. She is constantly finding ways to improve her craft and always enhance her client experience. She specializes in hair coloring with a special influence on blondes and fantasy color, cutting styles, hair treatments, hair extensions, waxing, eyebrow tinting and more!

Book your appointment today with Madison!

Check her out on IG @hairbymadisonthames

Amanda Hayes

Well, we think it’s time you met our owner Amanda.
She is an expert financial adviser by trade since 2006. She encourages individuals and business owners to embrace their passions, while helping them realize their financial dreams.
As another adventure along the way, she founded Industry Salon in 2013. Then rebranded and reinvigorated it to SALON 728 WEST in 2020 to keep up with growing demand/changes.
Constantly on the go, she keeps Salon 728 West centered by crafting one thing first, the experience. The experience for the clients and the staff. She goes the extra mile to pay attention to the details that matter.
It’s all about delivering results and fostering relationships that drive productivity. A true leader that’s passionate about everyones success. Please meet our boss lady Amanda K Hayes and enjoy SALON 728 WEST!!


I always get many compliments about my hair after she cuts and/or highlights it. She’s very knowledgeable about hair and has helped my hair look even better than before. She’s awesome!

Pam K.

STYLIST – Alisa Perrotta

She is a breath of fresh air & a ray of sunshine! She always does a wonderful job.

Kathleen N

STYLIST – Marineth Dice

My whole life I’ve struggling w my self esteem. Jess has really helped me feel more comfortable in my skin. She is able to execute the vision I have difficulty putting into words. Each time, Jess goes above and beyond to ensure a great experience.

Lindsey B

STYLIST – Jessica Struthers

Amelia is awesome! She can cut any style, any length and has the artistic viewpoint to be able to see what fits the individual best. Love her!

Tamara W

STYLIST – Amelia Carman