Welcome to SALON 728 WEST in Ormond Beach, FL.

We are an up-scale salon uniquely positioned to meet all your beauty needs. Our hair and make-up experts are here to provide you with a memorable beauty experience. Located in the Tymber Creek Shopping plaza next to KizCoco Spa & Nails. Love is in the hair! We can not wait to meet you!

Meet the Team

Alisa Perrotta

Extensions, adventure and blondes.. oh my! That probably sums up our girl Alisa. She is fierce, fashionable, fabulous and she needs little introduction that she is our most experienced Master Stylist at SALON 728 WEST. She is KNOWN for her multi tonal blondes and her amazing finishing skills. She is in charge of all creative for our salon from design, interior, retail, product reviews etc etc. She is certified in Bellami extensions, customized wefts, k-tips and tape-Ins. Chances are if you’ve seen an amazing Blonde Hair color around town it’s from her chair. Advanced color, balayage and foil techniques as well beautiful blowouts are her common clientele. Proud mamma to her kiddos Mia & Joey, and literally one of the trendiest ladies we have ever met.

Book with Alisa

Amelia Carman

Want good hair AND to be entertained?? Look no further than our goddess of the red locks Amelia. She is talented beyond the words we can convey in this bio. One of our Master Stylists and make-up artists, she is artistic, fashionable, funny and charming! She is motivated by love of aesthetic improvement & desire for clientele satisfaction…. also kitty cats – meow 🙂 The girl can SING, she can play guitar and her make-up applications could be displayed as fine art in the Louvre!! Not to mention what she can do with your hair. Specializing in REDS, graduated forms of cutting and balayage. She can bring your hair and soul back to LIFE!

Book with Amelia

Raul Areizaga

From Florida to New York, Milan and all around, please meet Raul!  This well-traveled gem joins Salon 728 West in 2021. A graduate of the Toni & Guy Hairdressing Academy, Raul also received his training at the iconic Juan Juan salon in Beverly Hills, where he assisted and trained under the industry’s top hairdressers.  Versatility, personality, the custom color, and cut is what Raul believes is key to a fresh, sexy, sophisticated, and flattering look.

Glamorous, voluminous, luxurious hair is what you’ll get!!

Check him out on IG @raulareizagahair

Book with Raul

Madison Thames

Meet our sweet Madison. She has been training for years under numerous talented stylists including the educators of Masters of Balyage. She is constantly finding ways to improve her craft and always enhance her client experience. She specializes in hair coloring with a special influence on blondes and fantasy color, cutting styles, hair treatments, hair extensions, waxing, eyebrow tinting and more!

Book your appointment today with Madison!

Check her out on IG @hairbymadisonthames

Book with Madison

Rorie Smith

Rorie’s positive and relaxed vibe makes her clients feel right at home in the chair. She specializes in blondes, balayage, extensions, and bridal hair/makeup.

She believes in being a well-rounded stylist and is always learning the newest techniques and trends. What she loves most about her job is giving people hair that they love as well as the confidence they need- both inside & out.

Check her out on IG @roriedomyhair

Book with Rory

Shannon Smith

Looking for that lady that makes everyone feel like family?? That’s our lovely Shannon!

Her creative mind and dedication to creating a fun atmosphere brings great energy into the salon from the moment you walk in! Originally from Michigan, but luck brought her and her son AJ to Florida in 2017. She joined our team in July 2021 and we are thrilled! With over 20+ years’ experience in retail sales and operations she runs the show here!  From scheduling to inventory, and everything in between she is passionate to help find solutions for any task! Let’s face it…. she’s just an all-around great person and the MOST genuine listener, she makes everyone feel like her #1 priority.  Want to chat her up about something outside of the salon?? She’s a total book lover reading everything from Nicholas Sparks to James Patterson! Say hello to our Salon Coordinator Shannon Smith!

Chelsea Howard

Ambition is a dream with a V8 engine and this girl is ready to GO!!! Meet Chelsea, our salon apprentice. She may be a rookie stylists, but she learns FAST! A total passion for creativity and the arts she has her hands in it all!! She is currently attending Cosmetology school with a June 2022 graduation date and we are thrilled for her!

Check her out on IG @Chelseahstylez

Amanda Hayes

Well, we think it’s time you met our owner Amanda.
She is an expert financial adviser by trade since 2006. She encourages individuals and business owners to embrace their passions, while helping them realize their financial dreams.
As another adventure along the way, she founded Industry Salon in 2013. Then rebranded and reinvigorated it to SALON 728 WEST in 2020 to keep up with growing demand/changes.
Constantly on the go, she keeps Salon 728 West centered by crafting one thing first, the experience. The experience for the clients and the staff. She goes the extra mile to pay attention to the details that matter.
It’s all about delivering results and fostering relationships that drive productivity. A true leader that’s passionate about everyones success. Please meet our boss lady Amanda K Hayes and enjoy SALON 728 WEST!!


I always get many compliments about my hair after she cuts and/or highlights it. She’s very knowledgeable about hair and has helped my hair look even better than before. She’s awesome!

Pam K.

STYLIST – Alisa Perrotta

My whole life I’ve struggling w my self esteem. Jess has really helped me feel more comfortable in my skin. She is able to execute the vision I have difficulty putting into words. Each time, Jess goes above and beyond to ensure a great experience.

Lindsey B

STYLIST – Jessica Struthers

Amelia is awesome! She can cut any style, any length and has the artistic viewpoint to be able to see what fits the individual best. Love her!

Tamara W

STYLIST – Amelia Carman